Professional Work Samples: Bowflex Banner Ads and Laffy Taffy Social Media
Sponsored posts don't do much unless you give your audience a reason to click. Maximize your spending with engaging and strategic digital content, perfectly tailored to steer targeted audiences towards your home page.
As a graphic designer at TOP Agency, I was a key team member on our Laffy Taffy and Bowflex accounts.
Case Study 1:
The beloved vintage candy, Laffy Taffy, joined social media in February 2019. Working directly with our art director, I played a lead role in translating the candy’s signature colorful flavors and humor to the digital age through the development of a bright and silly visual language. Much of our content was based on national holidays, so that Laffy Taffy could build a fanbase quickly by hopping on already-trending hashtags, while targeting fans of family-friendly humor. My special contribution was to leverage my stop-motion animation skills to make fun stretchy videos for Instagram and Facebook, which performed with average CPE as low as a penny per click.
Case Study 2:
A display ad campaign for a specific Bowflex home cross-trainer emphasized the convenience of home workouts, especially during harsh winter temperatures. The ads were translated into French, Dutch, and German and ran
in Europe over winter 2018-2019. The combined display ads performed well, with 19,500,000 impressions, 96,000 clicks, and ultimately, 5,600 conversions.
Market and User Research
Display Ads (static and animated, all aspect ratios, banner and native ads)
Social Media content (Instagram, Facebook, Twitter and Pinterest videos, texts, and photographs)