Professional Work Samples: Bowflex Banner Ads and Laffy Taffy Social Media
2018-2019
Sponsored posts don't do much unless you give your audience a reason to click. Maximize your spending with engaging and strategic digital content, perfectly tailored to steer targeted audiences towards your home page.
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As a graphic designer at TOP Agency, I was a key team member on our Laffy Taffy and Bowflex accounts.
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Case Study 1:
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The beloved vintage candy, Laffy Taffy, joined social media in February 2019. Working directly with our art director, I played a lead role in translating the candy’s signature colorful flavors and humor to the digital age through the development of a bright and silly visual language. Much of our content was based on national holidays, so that Laffy Taffy could build a fanbase quickly by hopping on already-trending hashtags, while targeting fans of family-friendly humor. My special contribution was to leverage my stop-motion animation skills to make fun stretchy videos for Instagram and Facebook, which performed with average CPE as low as a penny per click.
Case Study 2:
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A display ad campaign for a specific Bowflex home cross-trainer emphasized the convenience of home workouts, especially during harsh winter temperatures. The ads were translated into French, Dutch, and German and ran
in Europe over winter 2018-2019. The combined display ads performed well, with 19,500,000 impressions, 96,000 clicks, and ultimately, 5,600 conversions.
Services
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Campaign Ideas
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Market and User Research
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Branding
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Display Ads (static and animated, all aspect ratios, banner and native ads)
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Social Media content (Instagram, Facebook, Twitter and Pinterest videos, texts, and photographs)